Category Archives: 2012

Motif Presents a Seminar on ‘Careers in the BPO Industry’ at AMA

Saturday, August 04, 2012, Ahmedabad, India

Motif, Inc., a global BPO and KPO services provider, conducted a seminar on ‘Careers in the BPO Industry’ at Ahmedabad Management Association (AMA) on Saturday, August 4. Around 200 people, including students, fresh graduates and young professionals, attended the seminar. The seminar’s panel of speakers and the agenda of their sessions was as follows:

Mr. Rajiv Vaishnav, Vice President, NASSCOM, delivered the keynote address at the seminar, and discussed the growth of the BPO industry in India over the last decade. He also talked about the immense opportunities the industry provides young people for building their careers.

Mr. Jasmeet Singh, Head of the Contact Center Group,, provided the audience an insight into the growth of the E-commerce industry, and how the BPO industry was one of the biggest beneficiaries of this growth.

Mr. Kaushal Mehta, Founder & CEO of Motif, Inc., dispelled the myths about the BPO industry, and provided the audience an insight into life at BPOs. He also touched upon aspects such as the work culture, human resource outlook, and growth opportunities in top BPOs.

About Motif, Inc. :

Motif, Inc. is a global Business Process Outsourcing and Knowledge Process Outsourcing service provider with delivery centers in India, Philippines and Costa Rica. Headquartered in California, Motif provides Customer Support, Online Fraud Prevention, Social Media Services, Research & Analytics, and Business Services to Fortune 500 and mid-market companies in the E-commerce, Retail, Travel and Financial Services verticals. Motif serves clients across the United States, Europe and Asia. Motif is an ISO/IEC 27001:2005 and PCI-DSS certified company.

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Motif, Inc. at the Internet Retailer Conference & Exhibition 2012

Tuesday, June 05, 2012 to Friday, June 08, 2012, Chicago, Illinois
Motif participated in the 8th annual Internet Retailer Conference and Exhibition (IRCE) in Chicago, Illinois. IRCE is the world’s largest e-commerce event. This year`s conference focused on the urgent need for e-retailers to understand web shoppers – what they demand from online stores, and how best to reach and serve them.

Keeping in line with the event’s agenda, Motif shared how its services can enable online retailers to continuously enhance customer experience, resulting in improved NPS (Net Promoter Score), CSAT (Customer Satisfaction) and FTR (First Time Resolution). Online retailers, vendors and consultants present at the event showed keen interest in Motif’s multichannel customer support, online fraud prevention and back office support services.

Motif Organizes its 10th Annual Blood Donation Drive – 2012

Wednesday, March 14, 2012, Ahmedabad

Motif, a leading global BPO and KPO services provider, organizes many philanthropic events throughout the year, such as the Motif Charity Walk, Blood Donation Drive and Christmas Celebrations for the underprivileged. As part of these giving back to the community events, Motif organized its 10th Annual Blood Donation Drive on Tuesday, March 13 and Wednesday, March 14, 2012. The event was held in collaboration with Prathama Blood Center at Motif’s India Center located at Ahmedabad.

101 Motif employees volunteered and donated blood this year. This contribution will potentially save more than 400 lives. Over the past 10 years, Motif has donated 800 units of blood to various socially active beneficiaries that has helped save more than 3,200 lives.

Kaushal Mehta, Founder & CEO – Motif, Inc. said, “For the past 10 years, it has been an annual Motif tradition to host blood donation drives to contribute to society and help save lives. I am pleased to see such an overwhelming participation from our female and male employees yet again.

13 companies Presented GESIA Awards

Friday, February 17, 2012, DNA

GESIA Awards Ahmedabad, India

13 companies Presented GESIA Awards

Left to Right – S.D. Shibulal, Co-Founder, CEO & Managing Director of Infosys, Hemal Patel, CEO – Elitcore Technologies and Kaushal Mehta, Founder & CEO, Motif, Inc.

At the fifth GESIA Annual Awards, various companies of the state’s information and communication technology (ICT) industry were felicitated on Wednesday. The awards were given in 13 different categories. Last year, the ICT industry association received 52 nominations while this year, it had more than 100 nominations, of which 21 companies won awards and two recognitions in various categories.

Motif ranked Best BPO/KPO and Best CSR Company in Gujarat, India

Friday, February 17, 2012, Ahmedabad, India

Motif India Infotech Pvt. Ltd. received the prestigious ‘Best BPO/KPO Company’ and ‘Best Corporate Social Responsibility Company’ accolades at the 5th Annual Awards held by the Gujarat Electronics and Software Industries Association (GESIA) on February 15, 2012 in Ahmedabad, India. GESIA is a not-for-profit, industry led and managed association that annually recognizes companies of outstanding merit and excellence, and those that show significant progress in their areas of operation.

Motif won the Best ‘BPO/KPO Company’ award for the second consecutive year. It added another feather in its cap by also winning the ‘Best CSR Company’ award for its largest employee driven CSR initiative – The Annual Motif Charity Walk, which has raised funds in excess of Rs. 2.5 crores ($500,000) in the past 10 years for 27 not-for-profit organizations.

Acknowledging the awards, Kaushal Mehta, Founder and CEO of Motif, Inc. said, “It is indeed a proud moment to accept two awards at this function. I accept the ‘Best BPO/KPO Company’ award on behalf of all Motif employees, who have built a track record for quality and client retention with their unflinching dedication and commitment over the past 11 years. I accept the ‘Best CSR Company’ award on behalf of the people and companies of Ahmedabad, who have supported the Motif Charity Walk for the past 10 years and have made it an annual feature of our city.

Charitable City Walks for Good Causes

Thursday, February 16, 2012, Western Times

After winning the Sabarmati Marathon and Vadodara Marathon, the Kenyans returned to do it again at the ‘10th Annual Motif Charity Walk’ in Ahmedabad on Sunday. The 10-kilometer run held as part of the Charity Walk was won by Kenneth Koros from Kenya who clocked 31 minutes. The first runner up in the category was Philip Bor, also from Kenya, who covered the 10 kilometers in 31 minutes and 13 seconds. While Kenneth Koros took part in the Vadodara Marathon this year to stand at twelfth position, Bor participated in the half marathon category of the Sabarmati Marathon and was ranked sixth.

“The people are very warm and welcoming in India. It feels good to come to this country,

Walk the Talk

Tuesday, February 14, 2012, Ahmedabad Mirror

Walk the Talk

The 10th Annual Motif Charity Walk 2012 saw as many as 7000 participants raise Rs. 49 lakh for charity. The walk was flagged off from the LD Engineering ground and continued till IIMA and PRL. The walk aimed at raising funds and also creating health awareness among Amdavadis.

The 10th Annual Motif Charity Walk – 2012

Monday, February 13, 2012, The Indian Express

The 10th Annual Motif Charity Walk – 2012

People participate in the annual charity walk in Ahmedabad on Sunday.

Run for Some Cash and Fun!

Sunday, February 12, 2012, DNA

Motif, Inc.  organized its 10th annual charity walk to create health awareness. Speaking to DNA, COO and Co-founder of Motif, Parul Mehta said, “The reason why we held our charity walk has always been to create health awareness. We want people of different backgrounds to walk and run with us.”

Parul added: “Look at our city — it’s hot and happening now! With so many marathon events held, the citizens have understood the importance of these runs/walks. Ten years back, when we started, people were skeptical about registering for a marathon and running for a good cause in the early morning. But awareness has since changed and people are now eager to join such events.”

Charitable City Walks for Good Causes

Monday, February 13, 2012, The Times of India


Charitable City Walks for Good Causes

Over 7,000 people took part in the charity walk, organized in two categories — 5 kilometers and 10 kilometers. As the crowd thronged the starting point at the campus of Gujarat Technical University (GTU), musical bands continued to stimulate the already enthusiastic runners and cheering audience. A total of Rs. 49 lakh was raised this year through individual registrations and Motif’s contribution of Rs 10 lakh. The event was also sponsored by 47 companies this year.