Category Archives: 2013

Motif awarded ‘Innovative 100′ for the year 2013 by Inc. Magazine

Monday, December 23, 2013, Delhi, India
Inc India*, flagship publication of 9.9 Media, announced its first list of India’s 100 Most Innovative Mid-Sized Companies. There were total 10 categories: Innovation in Branding & Communication, Innovation in Technology, Innovation in Responsible Business, Innovation in Product, Innovation in Manufacturing, Innovation in Marketing, Innovation in People Practices, Innovation in Corporate Governance, Innovation in Supply Chain and Innovation in Smart Money. Each innovation across the 10 categories of business functions was judged on four parameters: uniqueness of idea, replicability, scalability, and tangible business impact.

The awards recognize companies that have demonstrated a smart and fresh approach towards looking at business problems in a tough environment, and have come out successful. They are not only successful, but also serve as fascinating case studies of growing and managing companies in India.
The list of 100 companies has emerged after a four-month long nomination and evaluation campaign where we received 368 nominations. Each firm was allowed to nominate themselves in a maximum of three categories, but could only win in two out of those three after being vetted by our very capable jury.

Motif was adjudged winner under the “Innovation in Responsible Business” category. This category rewards businesses that are conscious of, and committed to improving, their impact on the environment and community around them, and are integrating responsible practices in the way they operate their businesses.

At being recognized amongst the Top 100 Most Innovative Mid Size Companies in India for Responsible Business, Motif’s Founder and CEO, Kaushal Mehta said, “It is a matter of great pride for being recognized among the 100 innovative mid-sized companies in India by the reputed India Inc. magazine. Being the only BPO-ITeS company amongst all Indian mid-sized companies under the Responsible Business category, we feel honored. It is a testimony of our focus on our vision since starting Motif – continuous value creation for our employees, customers, investors and society.

Motif’s CEO, Kaushal Mehta shares insights about the trends defining the Indian BPO industry in NASSCOM’s Face-to-face

Friday, May 24, 2013, NASSCOM


Motif’s CEO, Kaushal Mehta

Kaushal Mehta is the Founder and CEO of Motif, Inc., a customer centric BPO and KPO services provider with delivery centers in India, Philippines and Costa Rica. Headquartered in California, Motif’s services include customer support, online fraud prevention, social media research, research and analytics, and back office support. Motif serves Fortune 500 and mid-market E-Commerce companies in the retail, travel, affiliate marketing, and financial services verticals, across the United States, Europe and Asia. Kaushal has over 22 years of experience in varied functions such as Strategic Marketing, Program Management, Sales and Business Development, in the BPO and Software industry. He received the AMA-Atlas DyeChem ‘Entrepreneur of the Year award’ in 2003 for his accomplishments as an entrepreneur and leader in the BPO industry in Gujarat, India. He was awarded the Rotary award for Corporate Excellence by Rotary International in June 2006. In 2007, Zee Business listed him among the 50 people in the state of Gujarat who have risen to great heights. He is a passionate proponent of entrepreneurship and is the immediate Past President of the Ahmedabad chapter of TiE Global. Kaushal spends considerable time mentoring young entrepreneurs and speaks at conferences, seminars and forums held by academic institutions, professional associations and industry trade groups globally.

NASSCOM talks to Kaushal Mehta about the trends defining the Indian BPO industry and how companies can distinguish themselves in 2013.

Q: What would you say is the outlook for the BPO industry in 2013?

On the one hand we see the global economic outlook becoming a challenge and on the other we see companies who have invested in their consumer experience gaining market share and showing double digit growth. The outlook is bright for organisations investing in tools and processes to enhance the end customer experience and create process improvements for their clients. In this ever connected world, the customer has to be at the centre of the universe at all times. Product choices, ease of doing business, security assurances, post purchase experiences with customer service are all becoming key in today’s world, more so since so much business is being transacted on the Internet. BPO companies that are able to rise to this challenge will have tremendous opportunity to grow.

Motif Charity Walk 2013

Wednesday, February 20, 2013, Indian Express

Motif Charity Walk 2013

The streets of Ahmedabad took on colorful hues on Sunday morning as more than 6500 enthusiasts participated in a ‘Charity Walk’ organized by Motif, a city-based BPO/KPO services provider, to promote health awareness and raise funds for different NGOs.

Motif Charity Walk 2013

Tuesday, February 19, 2013, Western Times

Motif Charity Walk 2013-1

The 11th Annual Motif Charity Walk organized in city by Motif. The 5 km walk / 10 km run was flagged off from LD Engineering College. This year’s highlights were the live music played by school bands and the enthusiastic dance performances by Motif employees in collaboration with a city based dance troupe. Rs. 44 lacs were raised for charity as more than 6500 enthusiasts participated in 11th Motif Charity Walk.

Motif Continues its Growth momemtum

Monday, February 18, 2013, Financial Express

From a 15 seat software company, Motif is a 1,500 seat services provider today which is slowly but surely rewriting the rules of the game in the cut-throat BPO/KPO industry

Motif Continues its Growth momemtum

Undeterred by the vacillating political stands in the US, Motif has grown from a 15 seat software company which was set up by Mehta and his spouse Parul way back in 1998 to a 1,500 seat customer- centric boutique BPO and KPO service company, headquartered in California with global delivery centers in India, the Philippines and Costa Rica. Among the highly specialized services it provides are customer support, back office processing, research and analytics, and online fraud prevention services to Fortune 500 companies and niche market leaders. Its clients include a top US online travel agency, a leading US online retailer, a top US life sciences database provider, the top UK online auction company and the top Asian travel agency. Motif is a PCI-DSS and ISO/IEC 27001:2005 certified company and its India delivery centre was rated at PCMM Maturity Level 3.

City Makes Charity Talk Walk

Sunday, February 17, 2013, The Times of India

City Makes Charity Talk Walk

Amdavadis hit the city roads on Sunday for charity. More than 5,000 participated in the 11th annual Motif Charity Walk in which walkers completed five kilometers and runners coursed through ten kilometers on a circular route that started and ended at LD Engineering College ground. Participants covered Vijay Crossroads, Helmet Crossroads and IIM Crossroads along the way.

Charitable Strides

Sunday, February 17, 2013, Ahmedabad Mirror

Charitable Strides

Amdavadis walked and jogged their way to good health on a chilly Sunday and in the process helped raise Rs 44 lakh. More than 6,500 people, from the age of 6 to 60, participated in the 11th edition of annual Motif Charity Walk. The beneficiaries of the fund raised this year would be Jivdaya Charitable Trust which helps injured stray animals and birds, Kasturba Gandhi National Memorial Trust that supports victims of social injustice in rural areas, Prabhat Education Foundation that nurtures children with special needs and learning difficulties and Special Olympics Gujarat Charitable Trust which empowers people with intellectual disabilities.
CEO of Motif Inc Kaushal Mehta said, “This year, we had 60 corporates supporting us, which is a record. It is indeed heartwarming to see this kind of awareness among the people.

6,000 Come Out On Streets For Charity Walk

Sunday, February 17, 2013, DNA

On Streets For Charity Walk

More than 6,000 people participated in Motif Charity Walk – 2013, the 11th edition of the annual 10 km run and 5 km walk in the city on Sunday. According to the organizers, the walk was a great success as many more people had turned up to participate than expected.
“We had started with 600-odd participants. But on Sunday, we registered 6,500 walkers and runners. I can say that it has been a very satisfactory journey,

The 11th Annual Motif Charity Walk – 2013

Saturday, February 16, 2013, Ahmedabad, India

Motif, a global BPO and KPO service provider, organized its 11th Annual Motif Charity Walk in Ahmedabad today. This event provides a transparent platform for individuals and companies to come together to promote health awareness, and raise funds for different NGOs every year. The 5 km walk / 10 km run was flagged off from the L. D. College of Engineering ground, and passed by the B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men’s Association, and PRL. This year’s highlights were the live music played by school bands and the enthusiastic dance performances by Motif employees in collaboration with a city based dance troupe, which created a fun environment for participants along the route of the Charity Walk.

The beneficiary NGOs of this year’s Charity Walk were:

  • Jivdaya Charitable Trust: Helps injured stray animals and birds
  • Kasturba Gandhi National Memorial Trust: Supports victims of social injustice in rural India
  • Prabhat Education Foundation: Nurtures children with special needs and learning difficulties
  • Special Olympics Gujarat Charitable Trust: Empowers people with intellectual disabilities

Kaushal Mehta, Founder and CEO, Motif, Inc. said, “The Charity Walks are a testament to the commitment of Motif employees towards giving back to the community, and the generosity of the citizens and companies of Ahmedabad. Seeing the entire city come together for creating health awareness, and to make a difference, is a very rewarding experience.

Ahmedabad To Walk For A Cause

Friday, February 15, 2013, The Times of India

The 11th annual Motif Charity Walk will be held on Sunday, February 17, 2013 with the objective to promote health awareness and raise funds for social causes. The walk will be organized in two categories — a 5 kilometers walk and a 10 kilometers run. The event, organized by Motif, a BPO and KPO, is supported by individual contributions and corporate sponsorships in the form of cheques written directly in the name of the beneficiary NGOs.