Category Archives: 2014

Christmas Celebrations With Manav Sadhna

Every year Motif celebrates 25th December by bringing smiles to the faces of children at Manav Sadhana, by distributing gifts to them. Manav Sadhna, an NGO based in the Gandhi Ashram, Ahmedabad, is dedicated to the uplifting of the underprivileged. This activity is one of the many ways in which Motif contributes to the society.

The 12th Annual Blood Donation Drive – 2014

Tuesday, March 04, 2014, Ahmedabad, India

Motif organized its 12th Annual Blood Donation drive on Wednesday and Thursday, March 4 & 5, 2014 at its Ahmedabad, India Center:

Living up to its credo of making a difference to the community, Motif, Inc., a leading provider of BPO and KPO services, organized the 12th Annual Blood Donation drive on March 4 & 5, 2014 at its Ahmedabad, India Center.  The unique occasion and noble cause saw 113 Motifians participate and donate blood, which will likely save 450 lives. The event was held at Motif’s premises by the Ahmedabad chapter of Indian Red Cross Society. The highlight of the event happened to be the active participation from the women Motifians which made the event further special.

Kaushal Mehta, Founder and CEO of Motif, said, “It is very pleasing that more and more employees volunteer and participate every year for the Blood Donation Drive to save lives and give back to the community

Motif, Inc. at the Etailing India Expo 2014

Thursday, February 27, 2014, Mumbai, Maharashtra
Motif, Inc. was the Associate Sponsor for CXO Dinner and Annual Awards at the eTailing India Expo 2014, held at The Lalit, Mumbai between February 27, 2014 and March, 1st 2014. Motif’s Founder and CEO, Kaushal Mehta addressed the CXO’s of India’s leading etailers and retailers. He shared with the august audience what it takes for successful customer service teams to deliver on client expectations. The audience listened in rapt attention as Kaushal shared the story of Motif, Inc. and how Motif has ensured outstanding and continual success in its engagement with clients and customers alike. Kaushal’s speech emphasized upon employee empowerment, open work environment and creating a customer centric ecosystem in the entire organization starting from the top management as cornerstones of ensuring outstanding customer experience. The audience was in splits when Kaushal shared with them the comic episode of a prospect client purely focusing on ‘cost per fte’ versus ‘quality of support, but they did not miss out on the hidden message in the anecdote about how a short term obsession with cost can lead to a negative impact on the overall service environment and customer’s perception of the client’s brand.

The 12th Annual Motif Charity Walk – 2014

Sunday, February 16, 2014, Ahmedabad, India

Motif, a global BPO and KPO service provider, organized its 12th Annual Motif Charity Walk in Ahmedabad today. This event provides a transparent platform for individuals and companies to come together to promote health awareness, and raise funds for different NGOs every year. The 5 km walk / 10 km run was flagged off from the L. D. College of Engineering ground, and passed by the B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men’s Association, and PRL. This year’s highlights were the hundreds of school children participating along with live music including dholis, school bands and the enthusiastic dance performances by Motif employees, which created a fun environment for participants along the route of the Charity Walk.

The beneficiary NGOs of this year’s Charity Walk were:

  • Samvedana Trust: Provides educational opportunities for the underprivileged
  • Sarjan Foundation: Vocational training for the underprivileged
  • SRISTI: Promotes creativity of grassroots inventors to solve local problems
  • Vidhya Bharati Foundation: Education and health awareness for the underprivileged

Kaushal Mehta, Founder and CEO, Motif, Inc. said, “It was a humbling experience to see thousands of Amdavadi’s walking together for this noble cause. The Motif volunteers who organised the entire event made it a lively and fulfilling Sunday morning for all. Together, we made a difference”

56 companies, including a leading international corporation, supported this year’s Motif Charity Walk to raise funds for the four beneficiary NGOs. A total of INR 58.75 Lakhs ($95,000) were raised this year through individual registrations, Motif’s matching contribution of INR 918,300, and sponsorship checks written directly in the name of the Beneficiary Not for Profit organizations. The event had over 6,122 participants.

Since 2003, the Motif Charity Walks have raised funds around INR. 3.55 crores for 35 different NGOs.

This year’s sponsors included:

  • Principal Sponsor: Spec India
  • Diamond Sponsor: RetailMeNot, Inc., Jay Chemical Industires Ltd., Meghmani Organics Ltd., Vasant Group
  • Gold Sponsors: NEPL, Reliance
  • Silver Sponsors: Synthesis Spacelinks, Chhaap Digital, InfoStretch Solutions, Claris Lifesciences, Savvy-Kensville, Aashka Multispecialty Hospital, Gopani Product Systems, Simulations, Khushi Advertising, Khushi Outdoor Media Marketing, B Safal Group, Ratnamani Metal & Tubes, Tanishq, Dezine Brainz
  • Bronze Sponsors: Control Case, Bitscape, e-Procurement Technologies Pvt. Ltd., Symphony, The Travel Centre, Marsh India Insurance Brokers Pvt. Ltd.
  • Associate Sponsors: Union Bank of India, Absolute Surveyors Pvt. Ltd., Regenersis Ltd., Spectra Technovision, Dr. Jyoti Anil Parikh, QX, Bank of Baroda, Sheth Info, Micro Clinic Software India Pvt. Ltd., Musikaar, The Big Bang Elements, Hazira LNG and Port, Jade Blue, Rubik Infotech Pvt. Ltd., Pest Control Enterprises, Dev Information Technology Pvt. Ltd., Balaram Palace Resort, Bank of India, Sunij Pharma, New Arbuda Builders
  • Print Partner: Ahmedabad Mirror
  • Radio Partner: Radio Mirchi
  • Water Partner: Aava
  • Energy Drink Partner: Joules
  • Beverage Partner: Wagh Bakri
  • Ice-cream Partner: Havmor
  • Hospitality Partner: Park Plaza Hotel
  • Medical Partner: HCG
  • Magazine Partner: Abhiyaan

About Motif
Motif, Inc. is a customer-centric BPO and KPO services provider focused on serving E-commerce companies in the retail, travel, financial services and affiliate marketing verticals. It has over 13 years of experience in providing multi-channel customer support, credit card fraud prevention, social media intelligence, research and analytics, and back office support services to leading Fortune 500 and mid-market companies across the United States, Europe and Asia. Headquartered in California, USA, Motif has delivery centers in Costa Rica, India and the Philippines. For more information, please visit www.motifinc.com or contact us at media@motifinc.com.

Walk the talk

Saturday, February 15, 2014, Ahmedabad Mirror

It is time to put on your walking shoes for a good cause. The 12th edition of Motif Charity Walk is back. Samvedna Trust, Sarjan Foundation, Sristi and Vidhya Bharti are the beneficiaries of this year’s Motif Charity Walk supported by Ahmedabad Mirror. You could do your bit to help underprivileged children better their lives by registering for the annual Motif Charity Walk in association with Mirror.

The 5-km walk and 10-km run will start from L D Engineering College at 7 am on Sunday and will cover the following route: B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men’s Association, IIMA and PRL.

REGISTRATION VENUES:
Decathlon, S P Ring Road (5 pm – 8 pm)
Himalaya Mall (11 am – 9 pm)
L. D. Engg. College Gate (7 am – 11 am and 5 pm – 8 pm)

The registration is open today. On-the-spot registrations are also accepted.

WHERE: L. D. Engineering College WHEN: Sunday, 7 am ENTRY: Those interested can register at Motif and other registration counters set up across the city by paying a fee of Rs 150.

Charity walk to raise funds for NGOs

Friday, February 14, 2014, Western Times

Thousands of Amdavadis will take part in philanthropic walk organized on Sunday morning by Motif, a city-based BPO/KPO services provider, to promote health awareness and raise funds for different NGOs. The 5 km walk will begin at 7 am from L. D. College of Engineering and cover B. K. School of Management, Vijay Crossroads, Helmet Crossroads, Blind People’s Association, IIM-Ahmedabad and PRL. So far more than 4,000 people have registered for the walk.

Charity walk to raise funds for NGOs

Thursday, February 13, 2014, The Times of India

Thousands of Amdavadis will take park in a philanthropic walk organized on Sunday morning by Motif, a city-based BPO/KPO services provider, to promote health awareness and raise funds for different NGOs. The 5 km walk will begin at 7 am from L. D. College of Engineering and cover B. K. School of Management, Vijay Crossroads, Helmet Crossroads, Blind People’s Association, IIM-Ahmedabad and PRL. So far, more than 4,000 people have registered for the walk.

Charity Walk in city on Feb 16

Thursday, February 13, 2014, DNA

It has been organized to raise funds for social causes.

Beneficiary NGOs of Charity Walk:
Samvedana Trust: Provides educational opportunities for the underprivileged
Sarjan Foundation: Vocational training for the underprivileged
SRISTI: Promotes creativity of grassroots inventors to solve local problems
Vidhya Bharati Foundation: Education and health awareness for the underprivileged

The 12th Annual Motif Charity Walk to promote health awareness and raise funds for social causes will be held in city on February 16. The event featuring 5km and 10 km walks will commence at 7 am from LD College of Engineering and pass through BK School of Management, Vijay Chaar Rasta, Helmet Chaar Rasta, Blind People’s Association, IIMA and PRL.

The event supported by individual contributions and corporate sponsorships, has completed 11 years. It has so far raised Rs2.96 crore for 31 NGOs from 44,500 participants.

This year the first 7,000 registrants will receive a complimentary Charity Walk T-shirt.

Kaushal Mehta, founder and CEO of Motif, Inc said, “Motif Charity Walk is a community platform that brings donors and recipients together in an open and transparent manner. We are proud of the fact that the walk has become an integral part of the city’s annual calendar. We have 55 corporates supporting this year’s walk.

The Motif Charity Walk: 11 years – 44,500 participants – 2.96 crores raised for 31 NGOs

Tuesday, February 11, 2014, Ahmedabad, India
The 12th Annual Motif Charity Walk will be held on Sunday, February 16, 2014. The objective of this event is to promote health awareness and raise funds for social causes through public participation. This 5 km walk / 10 km run will begin at 7 am from L.D. College of Engineering, and will pass by B.K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men’s Association, IIMA and PRL.

The event is supported by individual contributions and corporate sponsorships in the form of cheques written directly in the name of the beneficiary NGOs. Participants can register themselves at Motif, 1A, Wall Street-2, Nr. Gujarat College (10 am – 10 pm), Himalaya mall, Drive-in road (11 am – 9 pm), L. D. Engineering College Gate, PRL Rd. (7 am – 11 am & 5 pm – 8 pm) and Decathlon, S. P. Ring Road (5 pm – 8 pm). The first 7000 registrants will receive a complimentary Charity Walk T-shirt. The minimum registration fee for participation in the Charity Walk is Rs. 150, and participants decide which NGO(s) the amount goes to. Motif matches each contribution of Rs. 150 (up to Rs. 10 Lac) in the same order.

Kaushal Mehta, Founder and CEO of Motif, Inc. said, “Motif Charity Walk is a community platform that brings donors and recipients together in an open and transparent manner. We are proud of the fact that the walk has become an integral part of this city’s annual calendar. We have 55 corporates supporting this year’s Motif Charity Walk. Many have also encouraged their employees to participate to promote fitness. I am delighted that H. B. Kapadia School has incorporated this practical experience of CSR within its curriculum and we will have more than 550 students and teachers from the school join us in this year’s Charity Walk. Come join us for this year’s Charity Walk and have a truly memorable experience with non-stop entertainment, adequate safety, and support stations along the route.

Charity calling: Have you got your walking shoes on?

Friday, February 07, 2014, Ahmedabad Mirror

Samvedna Trust, Sarjan Foundation, Sristi and Vidhya Bharti are the beneficiaries of this year’s AM-supported Motif Charity Walk

Do you feel for underprivileged children and want to better their lives? Or are you looking for a way to encourage grassroot innovators? Well, it’s time to walk the talk by registering for the annual Motif Charity Walk in association with Ahmedabad Mirror. The 5-km walk and 10-m run will be held on February 16 and will start from L D Engineering College. This year’s beneficiaries are Samvedna Trust, Sarjan Foundation, Sristi and Vidhya Bharti Foundation. While Samvedna works to educate the underprivileged, Sarjan offers vocational training to deprived kids. Sristi promotes grassroots inventors and Vidhya Bharti is dedicated to the cause of education and health for children, women and youth.

Motif CEO Kaushal Mehta said, “Participants can choose just one NGO or all four”. Their cheques are issued directly to the organization they want to support.