The Annual Motif Charity Walk
Motif has been organizing the charity walk in the city of Ahmedabad since last 16 years. The objective of this event is to promote health awareness and raise funds for social causes through public participation. The 4km walk / 7.5km run begins’ from L. D. College of Engineering, Ahmedabad.
Motif identifies different NGOs as beneficiaries every year after a rigorous selection process. The minimum registration fee for individual participation is Rs. 300 and participants choose the beneficiary NGO. Motif matches Rs. 300 per registered participant (up to Rs. 10 lacs every year). T-shirts are provided to 5000 registrants. Corporate donations are collected in the form of cheques written directly in the name of the beneficiary NGOs.
Over a period of 16 years, 68,736 people have participated in the Charity Walk and the walk has raised 6.52 crores for 51 NGOs.