About motif

Kaushal Mehta - Founder & CEO
Kaushal has over 26 years of experience in the BPO and Software industry, in varied functions such as Strategic Marketing, Program Management, Sales and Business Development. Since founding Motif in 2000, he has grown the company into a global outsourcing organization with delivery centers in two countries-India and the Philippines.

Kaushal is responsible for advancing Motif's commitment to its core values - Integrity, Intensity and Intellect. He leads a dynamic and experienced leadership team that has rich experience in outsourcing, technology innovation and operational excellence. He is also actively involved in mentoring and developing Motif's young leaders. Kaushal holds a Master's degree in Electrical Engineering from The University of Texas at Austin, USA and a Master's degree in Business Administration from San Jose University, USA. Prior to his return to India, he spent ten years in the USA, where he worked with companies such as Sun Microsystems, LSI Logic, and Vadem, in roles ranging from Chip Design to Product Marketing.

Kaushal is the driving force behind Motif's many community engagement programs, including the Annual Motif Charity Walk, events for under-privileged children and blood donation drives. He is a passionate proponent of entrepreneurship and is on the board of the Ahmedabad chapter of TiE Global (www.tie.org). Kaushal received the Outstanding Entrepreneur of the Year Award in October 2004 by Ahmedabad Management Association.
Parul Mehta - Co-founder & Site Head, India
Parul co-founded Motif in August 2000. She brings 25 years of experience in the IT and services industry. Parul's operational strength has helped Motif build and retain long standing relationships with global, Fortune 500 clients.

Parul manages Motif's India operations and has been instrumental in establishing Motif among the Top 10 preferred BPOs in India for three years in a row (IDC/Dataquest) and Gujarat's top BPO and CSR company. Her extensive international experience has helped Motif develop robust operations processes. With systematic drive for continuous improvement in service delivery, she has created an environment that empowers the front line to think out-of-the-box and innovate while establishing a quality-driven culture that enhances customer experience. Parul has developed a fun-filled, transparent work culture, creative reward and recognition system and several employee development programs.

Parul started her career at Intel Corp. as a Design Engineer in Santa Clara, CA, and was involved in the design and development of projects related to the Pentium series of microprocessors. Parul holds a Master's degree in Electrical Engineering from The University of Texas at Austin, USA.
Robert Kaplan - Senior Advisor
Bob's expertise spans strategy development, organizational effectiveness, and information systems and technology. He has over 36 years of experience as a management consultant, senior executive, and board member. Bob is Senior Advisor to Motif's Board of Directors.

Bob has held leadership positions in the Boston Consulting Group and McKinsey & Company for 10 years each, and has worked extensively with CEOs across the technology, financial services, and utilities industries.

Bob holds an MBA from the Stanford Graduate School of Business and a B.A. from Yale University, where he graduated magna cum laude with honors in Economics. He completed all requirements, except the dissertation, for a PhD in computers and information systems at Stanford University.
Annie Pineda - Vice President & Site Head, The Philippines
Annie Pineda
Annie has 34 years of experience, spending a large part of it within the call center industry in the Philippines, handling call center management and operations, covering practically all functional areas. She has been instrumental in setting up Motif operations in Manila and is responsible for managing the overall operational delivery for Motif's Manila center. She is also charged with establishing Motif values, culture and people practices at the center.

Annie has spearheaded the start-up of three companies, including two outsourced call centers. This included site selection, build out, equipment selection, staffing, training and certification. Annie has designed and developed several inbound and outbound programs for companies across industries like IT and telecom, financial services, consumer, broadcast media, energy and logistics.

Annie has worked extensively in the telecom industry, including Teleconnect Philippines, Inc., Qinteraction Philippines, Inc., Multimedia Telephony, Inc., and Philippine Wireless, Inc. As President-COO with PacificHub Corporation, Annie supervised all functional areas, including business development, finance, human resources, administration, technology, engineering and operations and was responsible for driving profitability and customer satisfaction at the center. Annie took up B.S. in Statistics at the University of the Philippines and B.S. in Accounting at the Philippine School of Business Administration.
Richard S. Van Pelt - Vice President, Training and Process Migration
Rich is a veteran executive with over 26 years’ experience of which 19 years have been in the call center industry with focus on several key areas such as: knowledge management, process migration, program development and customer service experience across multiple industries and geographies. At Motif, he is responsible for knowledge transition, process migration and training. Richard and his team groom future managers via Motif University- an internal learning institution- where customized modular learning takes Motif's team to the next step via PCMM specifications.

Richard works closely with Motif's in-house teams to ensure smooth transition of new business to Motif. He has developed and successfully executed Motif's transition methodologies. He provides focused transition insights that are contextualized to partner's situations, leveraging process, recruitment, knowledge management, IT and other key areas.

Richard has an extensive training background having held senior training positions at PRC and AT&T. He had been instrumental in setting up AT&T call centers in Florida and conducting training during which he was awarded 'Trainer of the Quarter' for three consecutive quarters. At PRC, he worked with clients such as Priceline, eBay, Orbitz, Pitney Bowes, Mutual Energy and Mellon. Richard holds a B.A. in Communications and a B.S. in Management Science from New York University.
Dharmendra Kumar - Vice President, Finance
Dharmendra holds over 19 years of experience in the finance function of which over 5 years were spent in the international arena. He heads global finance at Motif, handling budget implementation, control and analysis, MIS monitoring, fund management, compliance and Legal matters.

Dharmendra has handled local and international tax compliance, compliance of internal audit and statutory audits. He has been involved in strategic planning for new business opportunities. During his earlier stints, he has set up complete MIS, budgeting and internal audit systems in addition to a series of processes in cash management products of multinational banks in India.

He has extensive experience in the manufacturing and services industries, including engineering, commodities, BPO and financial consulting. In his consulting career, he has worked with PricewaterhouseCoopers.

Dharmendra is a qualified chartered accountant from the Institute of Chartered Accountants of India and holds a Masters Degree in Commerce.
Bhavesh Patel - Vice President, Information Technology
Bhavesh has over 21 years of experience in IT operations and infrastructure management, information security and compliance, network operations and SLA adherence. He has demonstrated expertise in managing deliverable for a large pool of demanding and diverse business professionals. He is responsible for the global IT infrastructure at Motif's delivery centers in India and the Philippines and collocation centers in the US. He has also been responsible for implementing information security standards based on ISO/IEC 27001:2013 & PCI DSS in the company.

Prior to Motif, Bhavesh worked with GTL Limited as a Network Operations Lead. During his tenure he provided critical IT services, such as the implementation and management of e-Commerce technologies and network operations, to the company's customers. He was instrumental in successfully establishing the IT infrastructure at GTL's PoP in central India.

Bhavesh holds a Diploma in Instrumentation and Control Engineering with experience in Microsoft and Cisco technologies. He is also a certified PCI security implementer and Lead Auditor for ISO/IEC 27001:2013.