Motif, Inc. at the Etailing India Expo 2014

Thursday, February 27, 2014, Mumbai, Maharashtra
Motif, Inc. was the Associate Sponsor for CXO Dinner and Annual Awards at the eTailing India Expo 2014, held at The Lalit, Mumbai between February 27, 2014 and March, 1st 2014. Motif’s Founder and CEO, Kaushal Mehta addressed the CXO’s of India’s leading etailers and retailers. He shared with the august audience what it takes for successful customer service teams to deliver on client expectations. The audience listened in rapt attention as Kaushal shared the story of Motif, Inc. and how Motif has ensured outstanding and continual success in its engagement with clients and customers alike. Kaushal’s speech emphasized upon employee empowerment, open work environment and creating a customer centric ecosystem in the entire organization starting from the top management as cornerstones of ensuring outstanding customer experience. The audience was in splits when Kaushal shared with them the comic episode of a prospect client purely focusing on ‘cost per fte’ versus ‘quality of support, but they did not miss out on the hidden message in the anecdote about how a short term obsession with cost can lead to a negative impact on the overall service environment and customer’s perception of the client’s brand.